Our Story

Our Business

  Diversified Business Growth

Since the establishment of the SW Group, the founder has always believed that best business practice should contribute to society in many ways.

The story of our rapid business growth: our Group started in investment and real estate, then further extended to food and beverages, retail, transportation, energy, environmental protection, digital technologies and agriculture, totaling 9 business units


Our Management Philosophy

We provide customers with a high-quality lifestyle platform through diversified business segments.

SW Group adheres to a "customer-centric" business philosophy. We are pragmatic, with a network rich in connections and professional knowledge. This enables us to best understand market changes and cater to consumers’ evolving needs rapidly.

To our Customers: We are the most reliable industry expert, and supplier underpinned by a core value of business integrity.

To our Consumers: We stand for quality, convenience, and a superior value for money proposition.

To our Employees: We are a people orientated employer, striving to continually elevate our employees’ core competencies and job satisfaction.


 Our Team

Professional, Pragmatic, and striving for Excellence

SW Group is committed to building a high performing, resilient and agile organization,   to meet the needs of our rapid business growth.

Our Team is devoted to uphold business practices to the highest standards, whilst maintaining good corporate governance.

Practical and Professional

Our Management team stay highly efficient, adaptable, and innovative, and strive to meet the needs of our rapid business growth

Corporate Governance

Our company's code of conduct, policies and standards, fully comply with the laws and regulations of the countries where the company operates.

Ethics and Integrity

We strive for continuous improvement of our internal management system and to uphold a high level of ethics and integrity.

Grow with our Partners

SW Group holds our business partnerships in the highest regard. We both support them, and in addition help them to grow and develop, a mutually beneficial relationship.

Employee Development

We emphasize the importance and value of regular training and mentoring sessions to ensure our employees’ ongoing career development.

Protect the natural environment

Protecting the natural environment

SW Group pursues the strong passion of the founder to conduct the best business practice, protecting the community and protecting the environment are the foundation of our long-term success.

Inheriting Traditional Culture

As a responsible and caring company with Chinese origins, we inherit traditional Chinese culture, and take care to embrace these values as we grow our business into today’s ever-changing marketplace.

Create a Better Future

We are dedicated to effective business strategies and operation modes to guard our customers’ best interests and create a better future for everyone. Our business development strategies and operational decisions come from our passion to create a better future together, and we are honored to serve all our customers, safeguarding their best interests.

Low Carbon Operations

SW Group helps protect our Earth’s future by low carbon operations, environmental friendly policies and sustainability projects.